Gracie Communications

When the Indiana AIDS Fund asked Gracie Communications eight years ago to donate its services to market its annual fundraiser, Spotlight: One Night, One Stage, One Reason, we didn’t hesitate. Instead, we recruited other professionals from television, the arts, design and marketing to create and implement an annual plan to drive attendance and encourage philanthropy. Through a text-to-give campaign, direct communications, social media, grassroots outreach and a partnership with the local PBS affiliate, WFYI, the team’s efforts contributed to a record-setting $425,000 net raised for AIDS prevention and education across the state.

Services Provided

• Strategic Communications Planning
• Media Relations
• Community Relations
• Social Media
• Stakeholder Communications
• Writing

Click her to view HIV Touches Us All, produced by Larry Ladig, Gracie Communications and WFYI Productions.

Gracie Communications has been part of the team behind a social marketing and strategic communications plan to reduce youth obesity in Indianapolis since 2001. Under the leadership of the Learning Well Inc. and The Health Foundation of Greater Indianapolis, Lisa Sirkin Vielee has served as interim program director, formed a steering committee, developed the business plan, and secured annual funding. Specific to communications efforts, Gracie Communications developed the FitCity Moms Blog , manages a social media campaign, and writes and edits e-newsletters, radio reader copy, and direct mail pieces. In addition, our team managed a multi-year advertising buy, consulted with various community groups to develop adolescent-focused health programming, and developed the new and improved FitCityIndy.org web site and subsequent content, including an updatable events listing. In other words, we’ve made reducing youth obesity in central Indiana our passion.

Services Provided

• Strategic Program Communications Planning
• Program Management
• Public Relations
• Community Relations
• Stakeholder Relations
• Presentations and Speech Writing
• Internal Communications
• Social Media