Does anyone remember the TV show, “Frasier” or am I showing how old I am?
For those who didn’t catch the show during its 11-year run (1993 – 2004), here is a synopsis. Frasier, a former regular at the bar on “Cheers,” moved to Seattle to host a radio psychology talk show. He would start every listener call with the melodic and empathetic phrase, “I’m listening.”
Truth be told, Frasier rarely was listening. (more…)
Ten years ago, a friend gave me a lovely little book, “The Art of Doing Nothing,” that encourages Type A personalities (like me) to relax, nap, drink and enjoy life. I discovered it the other day on my bookshelf and was drawn to the Art of Listening section. Listen to this…
The average American hears 3,000 marketing messages a day. That’s more than two ads, product placements, brochures, catalogs, PPV, online banners, every minute if you don’t pee, sleep or walk away from your media sources.
Remington and Wolcott in northeastern Indiana are ideally situated between Chicago and Indianapolis, offering a small town oasis right along the bustling I-65. Despite a great location, honest and hard-working residents, and a commitment to community, the towns were in decline – like so many small towns across the Hoosier state. Element Three, an Indianapolis-based branding and marketing agency, wanted to help change all that. So they turned to Gracie Communications as a strategic communications and writing partner for the Small Town Oasis community development campaign. We met and interviewed residents, researched the town and developed web site content that reflected the towns’ special character and heritage. Next up – a case statement for fundraising.
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