You’ve spent ample time on customer research. You understand your audience demographics and psychographics. You may have even hired a designer to help you present your product in the best manner possible. You are confident that you can present your product or experience in a way that will resonate with your customers.
If you gave your customers a camera, would they see what you want them to see? (more…)
In early 2010, Gracie Communications teamed up with CMC Media Group to develop a video for CICOA Aging & In-Home Solutions, to introduce its Aging and Disability Resource Center (ADRC) to a group of current and potential donors at its first-annual Signature Breakfast. Gracie wrote the script, and directed and co-produced the video along with CMC Media Group.
The result? CICOA raised more than $48,000 before 10 a.m.
Since that time, we have produced additional videos, including this one introducing donors to the oldest – and the youngest – CICOA client and their familes. Produced in partnership with 12Stars Media.
Gracie Communications developed and led a marketing communications workshop designed specifically for the Indiana Artisan program. More than 100 workshop participants traveled from across Indiana to learn how to better market their art, food product or arts organization. The workshop was limited to 20 so each participant could receive one-on-one communications consulting on audience development, messaging, marketing plans and various marketing and public relations tactics.
“This was one of the most productive four hours I’ve ever spent. The information was exceptionally helpful.”
- Bob Ems, Madison, Ind. Main Street
“This was much more than I had hoped for and has inspired me and given me the tools to go farther with social media in promoting our various enterprises.”
- Dave Alm, Brookston, Ind.
Are you giving your social media/communications/marketing campaign the breathing room it needs to succeed? Consider this: (more…)
I have been reading a lot about patience lately. In this hyper-connected, 24-hour news cycle world, it seems patience is becoming a virtue rarely practiced. Yet countless business coaches continue to emphasize the importance of time and perseverance. I couldn’t agree more. (more…)