Gracie Communications

This post continues what some of my colleagues are calling my “Communications 101” series. Today’s installment: What is a conduit and when should I use one. (more…)

In honor of the series finale of Lost on Sunday, I’m reposting my blog post with the 5 Lessons Learned from Lost about creating customer evangelists.  I’m adding one more lesson.

Know when it’s time to go.

Thanks Lost for six great years of interesting, discussion-provoking television. You ended on your terms and reminded all us fans why we started watching the show in the first place.

On Thursday, I attended the Indiana Cultural Tourism Conference. I was disappointed about the sparse crowd, especially after keynote speaker Andrew Taylor, Director of the Bolz Center for Arts Administration at the Wisconsin School of Business, shared his views about the concept of place in the Internet era.  (more…)

I’ve used this blog to talk (repeatedly) about the importance of listening in order to learn who your audience really is and what motivates them to interact with your product or service. I still believe that is the crucial first step to any good communications campaign. The step that comes in a close second is to understand who else competes for your audiences’ attention. (more…)