Gracie Communications

 I had the honor of speaking at Blog Indiana 2010. My session was about why using a community of real people might be the right strategy for your organization’s blog. After creating and managing the FitCity Moms blog, I am a firm believer in letting your own consumers be a voice of your brand.  But doing that also means giving your consumers control over your brand.

Here’s the thing about control…it comes down to trust. Can you trust a bunch of people to stay on message? But then again, can you entrust your message to those within your organization? (more…)

Gracie Communications developed and led a marketing communications workshop designed specifically for the Indiana Artisan program.  More than 100 workshop participants traveled from across Indiana to learn how to better market their art, food product or arts organization. The workshop was limited to 20 so each participant could receive one-on-one communications consulting on audience development, messaging, marketing plans and various marketing and public relations tactics.

“This was one of the most productive four hours I’ve ever spent. The information was exceptionally helpful.”
 - Bob Ems, Madison, Ind. Main Street

“This was much more than I had hoped for and has inspired me and given me the tools to go farther with social media in promoting our various enterprises.”
- Dave Alm, Brookston, Ind.

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“Jesus was never Caesar’s political adviser.  Neither was Oprah Winfrey.”

I overheard this in Starbuck’s on Saturday.  I ignored my desire to ask the speaker if she thought these two would make good advisors for Caesar but the comment stuck with me.  (more…)