Gracie Communications

Are you giving your social media/communications/marketing campaign the breathing room it needs to succeed? Consider this:

“The first time a man looks at an advertisement, he does not see it.
The second time, he does not notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it before.
The fifth time, he reads it.
The sixth time, he turns up his nose at it.
The seventh time, he reads it through and says, “Oh brother!”
The eighth time, he says, “Here’s that confounded thing again!”
The ninth time, he wonders if it amounts to anything.
The tenth time, he asks his neighbor if he has tried it.
The eleventh time, he wonders how the advertiser makes it pay.
The twelfth time, he thinks it must be a good thing.
The thirteenth time, he thinks perhaps it might be worth something.
The fourteenth time, he remembers wanting such a thing a long time.
The fifteenth time, he is tantalized because he cannot afford to buy it.
The sixteenth time, he thinks he will buy it some day.
The seventeenth time, he makes a memorandum to buy it.
The eighteenth time, he swears at his poverty.
The nineteenth time, he counts his money carefully.
The twentieth time he sees the ad, he buys what it is offering. “

This was written by Thomas Smith of London. In 1885. 

Imagine how long it takes consumers to make decisions today.

While marketing and PR are different than advertising, the same concept of frequency applies. Marketing relationships take an investment of time and emotional capital from both sides, audience and company.  Review your current campaign strategies. Do they stand up to the 20-times rule above?

(Poem courtesy of Full Moon Design Group blog.)