I have been reading a lot about patience lately. In this hyper-connected, 24-hour news cycle world, it seems patience is becoming a virtue rarely practiced. Yet countless business coaches continue to emphasize the importance of time and perseverance. I couldn’t agree more.
My husband used to sing this song to our kids when they were younger,
“Have patience. Have patience. Don’t be in such a hurry.”
“Have patience. Have patience. No need for you to worry.”
His song reminded the kids to slow down, take a breath or look around, and think about their next steps before taking them. I think the same approach would benefit many companies as they develop their marketing and communications approach in the age of apps and connectivity.
- Patience = thoughtfully considering how marketing can help reach business goals.
- Patience = getting to know customers, not just their purchasing trends.
- Patience = being a respected part of the community.
- Patience = knowing your own resources and your company’s capacity for long-term communications.
Above all, a patient communicator must be prepared to consistently evaluate and tweak marketing plans and reinvent if necessary. Whether you are focused on Indianapolis or planning a global strategy.
Still don’t believe that patience and timing are important? Consider this. Apple developed the Newton before the iPhone and iPad.
Marketing is a process. PR is about building a relationship. Both take time.