FitCity Indianapolis
Gracie Communications has been part of the team behind a social marketing and strategic communications plan to reduce youth obesity in Indianapolis since 2001. Under the leadership of the Learning Well Inc. and The Health Foundation of Greater Indianapolis, Lisa Sirkin Vielee has served as interim program director, formed a steering committee, developed the business plan, and secured annual funding. Specific to communications efforts, Gracie Communications developed the FitCity Moms Blog , manages a social media campaign, and writes and edits e-newsletters, radio reader copy, and direct mail pieces. In addition, our team managed a multi-year advertising buy, consulted with various community groups to develop adolescent-focused health programming, and developed the new and improved FitCityIndy.org web site and subsequent content, including an updatable events listing. In other words, we’ve made reducing youth obesity in central Indiana our passion.
Services Provided
- Strategic Program Communications Planning
- Program Management
- Public Relations
- Community Relations
- Stakeholder Relations
- Presentations and Speech Writing
- Internal Communications
- Social Media
