When the Indiana AIDS Fund asked Gracie Communications eight years ago to donate its services to market its annual fundraiser, Spotlight: One Night, One Stage, One Reason, we didn’t hesitate. Instead, we recruited other professionals from television, the arts, design and marketing to create and implement an annual plan to drive attendance and encourage philanthropy. Through a text-to-give campaign, direct communications, social media, grassroots outreach and a partnership with the local PBS affiliate, WFYI, the team’s efforts contributed to a record-setting $425,000 net raised for AIDS prevention and education across the state.
- Strategic Communications Planning
- Media Relations
- Community Relations
- Social Media
- Stakeholder Communications
Click her to view HIV Touches Us All, produced by Larry Ladig, Gracie Communications and WFYI Productions.