The right tools for your communication needs
In this increasingly cluttered and complex environment, it is more important than ever to understand your audiences and the most effective methods of reaching them. Together with our network of creative freelancers, we will work hand-in-hand with your organization to create and deliver your messages to your audiences and meet your goals.
Click on any of the links below for more information on our services.
Conventional wisdom says you only get one chance to make a good first impression. Gracie Communications will work with you to turn your thoughts and ideas into concise, memorable communications that help leave a strong and lasting impression on your audiences. Whether it is through a speech, newsletter, presentation, blog entry or Twitter post, our writing partners will deliver your message in a way that strengthens your relationship with the people you want to reach.
[+] Communications Consulting
Gracie Communications can help brainstorm new ideas, provide additional research or act as an extra brain on an important project or proposal. We offer a fresh and innovative viewpoint to your current or future communications initiatives and are just enough on the outside of your business structure that we can keep an uncluttered perspective and catch opportunities.
[+] Strategic Communication Planning
At Gracie Communications we know the power of creating and working the plan. Before implementing new communications tactic we will meet with your key decision makers, explore the competition, analyze trends in your industry and city, and learn all we can about your market niche and work culture. Only when this research is complete will we develop a comprehensive plan that includes measurable goals, strategies and implementation tactics and metrics – a plan that works in tandem with your business goals. If our strategic planing process seems front-loaded, it is. We believe that through research and a deep understanding of your market, competition and audiences are the first steps to successful strategic communications.
[+] Public Relations
With the decline in traditional media, public relations has to be more than press releases and news conferences. Effective PR requires two-way communication, reaching out through new venues, and mutual problem solving. Gracie Communications will help you establish relationships with the public, through the media as well as directly with your audiences, by utilizing key components of public relations.
[+] Media Relations
Gracie Communications will help you build relationships with traditional journalists as well as the new generation of bloggers. We’ll customize story ideas, write opinion pieces, and introduce you as a source to the reporters and editors you need to know. And if you find your company in crisis mode, Gracie Communications will work with you to help manage your interactions with the media and provide your audiences with timely and honest information about the solutions you are implementing.
[+] Community Relations
Gracie Communications can help take your programs and ideas into the community — to schools, churches, barbershops and the mall as well as boardrooms, town council chambers and the Statehouse — and find ways to build trust and work together to achieve common goals. We’ll do the legwork necessary to make introductions, develop meeting agendas and help you manage these important relationships. We even will help you identify the right committees, boards and lists in your community to help share your company values with your audiences.
[+] Internal Communications
Gracie Communications will help you identify the most effective ways to communicate with team members to ensure that your messages are reaching the most relevant audiences within your company — your staff, volunteers and board members. Utilizing such tools as company Intranet, newsletters, e-mails, voicemails, company events, and social networks, we will help you create the advocates you need within your business to be successful.
[+] Stakeholder Communications
Sometimes, public relations efforts focus on one group of stakeholders. Be it donors, sponsors, trade associations or volunteers, Gracie Communications can help you develop the communications tools to provide these very-important audiences with the information they need to be your advocate or champion your cause. From sponsorship materials to case statements and training manuals, we will make sure messages are consistent and timely.
[+] Project / Event Management
If your existing staff is working at capacity to implement annual communication tactics, Gracie Communications can supply the extra manpower needed to implement special projects. With our experience in production management, vendor negotiations and event planning, we can help you execute events such as capital campaign launches, corporate anniversaries or sales incentive programs. What’s more, if you need a more robust team but don’t have the time to manage it, Gracie Communications can serve as your account manager. We can provide assistance for short- and long-term projects, from tracking the production of your shareholders reports to handling the details of your 25th anniversary celebration.
[+] Social Media
Gracie Communications will help you identify and implement the right social media tools to reach new audiences without sacrificing your business values and goals. We will work with you on a content and technical strategy to deliver your messages within the framework of your larger communication efforts. Whether it is through a company blog, Facebook page, Twitter post, Flickr or FriendFeed, we will help you match the tactic to your communication goals. We can help you identify relevant keywords, develop your unique point-of-view and help you coordinate writing efforts.