Keep an eye on your communications conduits
Thursday, May 27th, 2010This post continues what some of my colleagues are calling my “Communications 101” series. Today’s installment: What is a conduit and when should I use one. (more…)
Posts Tagged ‘audience development’
Do you see what I see?
Monday, April 26th, 2010You’ve spent ample time on customer research. You understand your audience demographics and psychographics. You may have even hired a designer to help you present your product in the best manner possible. You are confident that you can present your product or experience in a way that will resonate with your customers.
If you gave your customers a camera, would they see what you want them to see? (more…)