Gracie Communications

 I had the honor of speaking at Blog Indiana 2010. My session was about why using a community of real people might be the right strategy for your organization’s blog. After creating and managing the FitCity Moms blog, I am a firm believer in letting your own consumers be a voice of your brand.  But doing that also means giving your consumers control over your brand.

Here’s the thing about control…it comes down to trust. Can you trust a bunch of people to stay on message? But then again, can you entrust your message to those within your organization? (more…)

Over the holiday break, I had a conversation with my teenagers about how boring their lives are. My daughter suggested that if life were just more stimulating, teenagers wouldn’t have to work so hard to create drama.  They crave the excitement that comes from a constant stream of break-ups, make-ups, new clothes, new electronic toys, hot gossip, etc.   

Unfortunately, a number of businesses approach their communications strategy just as teenagers approach high school, seeking out the rush of being first, being popular, being the best. (more…)

Ten years ago, a friend gave me a lovely little book, “The Art of Doing Nothing,” that encourages Type A personalities (like me) to relax, nap, drink and enjoy life. I discovered it the other day on my bookshelf and was drawn to the Art of Listening section. Listen to this…

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