I had the honor of speaking at Blog Indiana 2010. My session was about why using a community of real people might be the right strategy for your organization’s blog. After creating and managing the FitCity Moms blog, I am a firm believer in letting your own consumers be a voice of your brand. But doing that also means giving your consumers control over your brand.
Here’s the thing about control…it comes down to trust. Can you trust a bunch of people to stay on message? But then again, can you entrust your message to those within your organization? (more…)