You don’t always have to do it yourself.
I was helping my youngest daughter, Helen, work her stand at Lemonade Day Indianapolis’ kick-off event. She’s been a part of Lemonade Day from the start and I am wildly proud that she has made all the decisions, secured the venue. picked the charity beneficiary, and designed the booth all by herself. She was pretty proud too, until she heard that her total revenue was way under the other kick-off event participants.
This wasn’t a case of the other kids having Daddy Did It All Syndrome (for the most part). The real difference was the other kids found locations using the resources of the Lemonade Day organizers. They were inside when we were out in the rain last year. They were working with corporate office support and marketing efforts.
Helen and I talked all the way home about what she was going to do differently at this May’s event. She is still going to raise money for Joy’s House, but she is going to get help from the organizers in picking a higher-traffic location. She is going to go to one of the preparation workshops. And she is going to borrow ideas she learned from the other kids at the event, including adding some entertainment to draw people in.
My 10-year-old’s story reminds me of my own (and many others in business for themselves). Entrepreneurs go into business for themselves to fulfill a lifelong passion or a dream. They’ve always wanted to be their own boss. To make the rules. They are excited every day to get to work. It is their great idea or unique way of providing a service and no one is going to tell them what to do or how to do it.
Here’s the rub. When you do it all yourself, you miss out on others’ great ideas on how to make your great idea even better.
Who should you be partnering with, listening to and emulating in your business?