by Lisa Sirkin Vielee
8 years. 151,840 days. (That’s like 56 in dog years, people.)
That’s how long Gracie Communications has been in business. Sometimes I feel each and every one of those days. Other times, I feel like we are just getting started.
Considering that only 40% of the businesses that started in 2005 alongside ours have survived, I’m feeling pretty lucky. When you consider that more small businesses have “died” than been started since 2007, I think I may have to go buy a lottery ticket this week.
To commemorate our 8-year anniversary, here are 8 of the observations that I’ve made as a small business owner in the past 151,840 days:
1. When you start out and another small business owner tells you that you’ll work twice as much on the business as in the business in the first few years, they aren’t kidding.
2. Don’t overthink things. Just get started.
3. You can get more work done when you work from home. Or you can spend all day on Facebook. Be disciplined with your time.
4. The hardest part of small business ownership is making time for training opportunities and professional development.
5. Don’t underestimate your value. According to a PRSA study cited on SoloPR, most solo public relations practitioners were making less than a senior account executive in a PR firm. The same is true for many industries.
6. You can’t do it all. Go ahead, try to figure out corporate tax code. Then call me, I have an excellent CPA.
7. One of my mentors told me to surround myself with people smarter than me. Best advice ever. Not only does it keep you humble and help you make better decisions, it makes you look smart by association.
8. There is no sweeter moment than opening the first check that you earned All. By. Yourself.
Thank you to all our clients, partners, friends and colleagues who have made the past 8 years so much fun. Here’s to day 151,841 and beyond!